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Arbys new logo

visual800

visual800

Active Member
I could do without the shiny 3d look I just absolutely despise it. I like the new font though they just need to flatten all
 
L

lazaros

New Member
I don't like logos that are in 3D... and then i wanna see them make a tshirt out of it... in a four color process for tshirts gets expensive to print...
 
Marlene

Marlene

New Member
the flat text and 3D together look more like a what not to do in a text book on design. what were they thinking? what is up with the apostrohe? what is that suppose to be?
 
Billct2

Billct2

Active Member
Yuk, besides the 3d weirdness the shape is really looking like a senseless blob and that apostrophe looks like it belongs on a high tech company design. The hat is starting to look like a fish jumping out of the water.
Wendy's is OK.
 
ucmj22

ucmj22

New Member
the new arby's typeface does not seem to match the feel they are going for, the 3D turn is terrible, and the gradients used make it appear amateurish. overall I think it is a big downgrade. This Kyle Lin from 99 designs is a hack, "It has youthful, casual appeal." As in created by a 1st semester design student? arby's couldn't even make their new logo look good on their own website. It just don't see it working in any of their applications

I like the wendy's logo other than the fact that it makes me think of miracle whip.
 

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Pat Whatley

Pat Whatley

New Member
Did anybody actually read the article?

The "professional designer" they had look at it from a logo design contest site liked it and thought it was modernized, youthful and casual.

The other traditional designers all tore it apart and universally thought it sucked.
 
ucmj22

ucmj22

New Member
Pat Whatley said:
Did anybody actually read the article?

The "professional designer" they had look at it from a logo design contest site liked it and thought it was modernized, youthful and casual.

The other traditional designers all tore it apart and universally thought it sucked.
Click to expand...

that professional designer is Kyle Lin from 99designs... did you really expect more?
 
Fred Weiss

Fred Weiss

Merchant Member
The first thing that came to mind with the Arby's logo was plastic. The glossy, artificial look is totally out of place in identifying a food company. A great example of what not to do just because you can.
 
rjssigns

rjssigns

Active Member
Arby's logo looks like poo. As far as changing something at this stage in the game means revenue is down. Time for better brand management. Look at McDonalds. Many of them just use the arches to draw customers.
 
J

john1

Guest
Wow, How much did they spend to let someone do a simple extrude in corel or photoshop onto their pre-existing logo?
 
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