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Arbys new logo

Discussion in 'Logo Design' started by The Vector Doctor, Oct 11, 2012.

  1. The Vector Doctor

    The Vector Doctor Very Active Member

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  2. visual800

    visual800 Very Active Member

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    I could do without the shiny 3d look I just absolutely despise it. I like the new font though they just need to flatten all
     
  3. neato

    neato Very Active Member

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    I like the Wendy's logo a lot! I think they did a great job with that one.
     
  4. Moze

    Moze Very Active Member

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    I like the Wendy's logo. The Arby's one, not so much.
     
  5. TheSnowman

    TheSnowman Major Contributor

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    I'm not in love with either, but I don't HATE them.
     
  6. The Vector Doctor

    The Vector Doctor Very Active Member

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    Yeah the Wendys logo was a bit dated
     
  7. lazaros

    lazaros Member

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    I don't like logos that are in 3D... and then i wanna see them make a tshirt out of it... in a four color process for tshirts gets expensive to print...
     
  8. Marlene

    Marlene Major Contributor

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    the flat text and 3D together look more like a what not to do in a text book on design. what were they thinking? what is up with the apostrohe? what is that suppose to be?
     
  9. Billct2

    Billct2 Major Contributor

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    Yuk, besides the 3d weirdness the shape is really looking like a senseless blob and that apostrophe looks like it belongs on a high tech company design. The hat is starting to look like a fish jumping out of the water.
    Wendy's is OK.
     
  10. jayhawksigns

    jayhawksigns Very Active Member

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    Sometimes "improving" goes the wrong way. Don't want to say too much cause we do a fair bit of Arby's maintenance work.
     
  11. ucmj22

    ucmj22 Very Active Member

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    the new arby's typeface does not seem to match the feel they are going for, the 3D turn is terrible, and the gradients used make it appear amateurish. overall I think it is a big downgrade. This Kyle Lin from 99 designs is a hack, "It has youthful, casual appeal." As in created by a 1st semester design student? arby's couldn't even make their new logo look good on their own website. It just don't see it working in any of their applications

    I like the wendy's logo other than the fact that it makes me think of miracle whip.
     

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  12. Pat Whatley

    Pat Whatley Major Contributor

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    Did anybody actually read the article?

    The "professional designer" they had look at it from a logo design contest site liked it and thought it was modernized, youthful and casual.

    The other traditional designers all tore it apart and universally thought it sucked.
     
  13. ucmj22

    ucmj22 Very Active Member

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    that professional designer is Kyle Lin from 99designs... did you really expect more?
     
  14. The Vector Doctor

    The Vector Doctor Very Active Member

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    yeah i did think it was funny that only 99designs liked it
     
  15. Joe Diaz

    Joe Diaz Very Active Member

  16. Fred Weiss

    Fred Weiss Merchant Member

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    The first thing that came to mind with the Arby's logo was plastic. The glossy, artificial look is totally out of place in identifying a food company. A great example of what not to do just because you can.
     
  17. rjssigns

    rjssigns Major Contributor

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    Arby's logo looks like poo. As far as changing something at this stage in the game means revenue is down. Time for better brand management. Look at McDonalds. Many of them just use the arches to draw customers.
     
  18. Pat Whatley

    Pat Whatley Major Contributor

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    This one?
     

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  19. john1

    john1 Guest

    Wow, How much did they spend to let someone do a simple extrude in corel or photoshop onto their pre-existing logo?
     
  20. ucmj22

    ucmj22 Very Active Member

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    Not that it matters, But I think that one is nice. I think it would need some kind of separation between the face and bows as it is a little confusing at smaller sizes/further distances.
     
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