Can we discuss politics without getting political? I doubt it so Fred will have to pull this but here goes nothing.... Followed a link that led me to the President's campaign website. Looked around the site for a while and the main thing that caught my eye is that the whole thing is very, very well done. It's got a little of a retro feel, but still a modern swing on it. The graphics are good, the colors are pretty harmonious, and it's really easy to navigate. The charts and graphs on the site are clean, simple, and just graphically nice to look at. Go to the t-shirt section and there's a slew of shirts there that I'd actually wear if they had a different name on them. During the last campaign he did the same thing....everything about him and his campaign was designed to appeal to pop culture....from the iconic O logo to the Shepherd Fairy portrait it was all eye candy and I believe it helped him get elected. I'd never seen a campaign before where people lined up to BUY campaign signs. So I wandered over to the opponents campaign site and I just don't get it. It looks like a site for a 1990s beer company. First of all I don't know who came up with the idea of the tri-color "R" logo but compare it to Obama's O and Romney looks like a second-rate superhero and the "vintage" logo isn't much better. The t-shirts are bad. They look like something you're average shirt printer knocked out over lunch. There's not cohesiveness, no style, they aren't bad, they're just not appealing. I know, I know, the campaign is not about who hired the best branding team, it's about issues. One of the sites is definately more fluff than substance. Again, I'm not trying to say anything about either side politically, just pointing out how interesting I find it how differently two design teams chasing the same goal chose to handle the situation.