Welcome To Signs101.com: Largest Forum for Signmaking Professionals

Signs101.com: Largest Forum for Signmaking Professionals is the LARGEST online community & discussion forum for professional sign-makers and graphic designers.

 


  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Free logo

Discussion in 'Designs & Layouts' started by SignManiac, Jun 4, 2012.

  1. SignManiac

    SignManiac Major Contributor

    8,494
    27
    48
    Mar 25, 2006
    Mars Florida
    Well not really. My son has a wholesale seafood business in New York and is expanding into produce as well. I told him he needed a better logo than what he had been using, so I decided to fix him up. He wanted to pay me for it but I feel funny taking money from him. Maybe some lobsters instead!

    It's already been approved and started for production. Going on truck doors, box truck sides and maybe I'll do up a new building sign for him.

    But I'd still like to hear what could have been done different to make it better if anyone cares to throw their .02 cents in?

    Thanks
     

    Attached Files:

    Tags:
  2. jfiscus

    jfiscus Adobe Shinobi

    2,852
    129
    63
    Apr 2, 2009
    Cincinnati, OH
    love it.
     
  3. Scott Reynolds

    Scott Reynolds Active Member

    828
    0
    0
    Feb 5, 2005
    I think when a logo makes me hungry, you did a great job!

    The only thing I can think of to make it better would be "scratch & sniff". Melted butter....
     
  4. ucmj22

    ucmj22 Very Active Member

    1,509
    0
    0
    Dec 10, 2009
    it's not bad, and I'm sure its better than the original. That being said, it seems to have a bit of an identity crisis. The veggies look more like trimmings on the lobster plate than something that is offered for sale. The 3 fonts and the way they are stacked right on top of each other hurts readability and cohesion. I guess I would like to see the "seafood and produce" better incorporated in to the logo, because right now it looks a little tacked on.
    not bad though, collect your lobster and move on. :)
     
  5. Coloradosigns

    Coloradosigns Major Contributor

    7,889
    30
    48
    Sep 10, 2010
    Denver.
    I agree. Nice start, but really looks like trimmings more than produce.
     
  6. Craig Sjoquist

    Craig Sjoquist Major Contributor

    6,743
    2
    38
    Jun 18, 2004
    Orlando
    My 2 cents Outstanding start as normal.

    1st seen was seafood & produce could stand better reading.

    2nd was after mentioned veggies could stand better defining.
     
  7. Gino

    Gino Major Contributor

    30,069
    1,230
    113
    Jun 7, 2006
    PA
    Ya know, I thought it looked great, but thought something was not quite right with the lettuce and stuff, until I saw ucm's post. He hit the nail on the head. The produce doesn't say anything but background. Compared to the lobster which dominates, the broccoli is still in the rubber band.

    Maybe have the lobster punching through the background circle holding lettuce, cauliflower and tomatoes in his claws...........
     
  8. SignManiac

    SignManiac Major Contributor

    8,494
    27
    48
    Mar 25, 2006
    Mars Florida
    Nice insight. Amazing what an extra set of eyes can see. The circular background is a plate. I guess I should have spent a little more time developing the produce side. I might go ahead and tweak it further if for no other reason than to show them side by side for comparison.
     
  9. Jackpine

    Jackpine Major Contributor

    I got the plate and the spinach, radishes and the cauliflower.....but I like and buy fresh produce..... nice work.
     
  10. 2B

    2B Moderator

    2,376
    151
    63
    May 5, 2011
    TX
    agree with this, after looking was the lobster an after thought? it looks sorta like a last minute thought that was dropped in the top layer of the design. Seems a little out of place and that you are only dealing in lobsters. It does have a solid foundation and the coloring is good
     
  11. SignManiac

    SignManiac Major Contributor

    8,494
    27
    48
    Mar 25, 2006
    Mars Florida
    Lobster was first, produce came second. It's just the way I layered and arranged them.
     
  12. ericmitchell29

    ericmitchell29 Active Member

    632
    0
    16
    Mar 18, 2008
    Maine
    Being a Mainer... all you need is lobster anyway... who cares about produce ;)
    more butter would be good though :)
    I like it.
     
  13. bob

    bob Major Contributor

    5,144
    260
    83
    Nov 4, 2005
    earth
    It looks like one of the praised versions of the design for a plumber in another thread. Same elements, different copy and decorations.

    As noted in yet another thread, drop shadows on the white surround tend to not only be dubious in that there is no apparent surface upon which to cast the shadow, they also can be a problem when actually producing work using the design. Try casting shadows only on other design elements. Otherwise you make the indefinite white surround part of the design.

    Finally, the little black pointy lines on the sides of the ribbon seem incongruous with flavor of the rest of the design.
     
  14. Coloradosigns

    Coloradosigns Major Contributor

    7,889
    30
    48
    Sep 10, 2010
    Denver.
    also, i think seafood and produce should be in front of the banner.
     
  15. TammieH

    TammieH Very Active Member

    1,010
    45
    48
    Nov 28, 2011
    Pacific NW
    I see nothing wrong with the font choices, you could do a lot of things...but
    I believe it does what it needs to do, it is readable, catches the eye and its an attractive layout.
     
  16. Jillbeans

    Jillbeans Major Contributor

    14,457
    16
    38
    Dec 24, 2003
    Butler, PA
    It's OK if someone else did it but it's not up to the standards of what you usually produce.
    The lobster looks real, the produce looks fake.
    The black is too strong on the banner.
    You have hard drop shadows mixed with soft drop shadows.
    "Wholesale" doesn't match anything and is kind of just hanging there.
    The plate doesn't look like a plate.
    I think you can do better.
    Love....Jill
     
  17. Techman

    Techman Major Contributor

    8,519
    8
    38
    Jun 24, 2003
    michigan
    I would LOVE to make that in a layered 3d rendering.. WOW that is one nice piece.
     
  18. qmr55

    qmr55 Very Active Member

    1,754
    12
    38
    Jun 3, 2010
    Yardville NJ
    I like it. I agree with ucm's post.

    One thing I want to add is I think this would have been a great opportunity for a cartoon illustration for John Deaton!
     
  19. OldPaint

    OldPaint Major Contributor

    as rodney dangerfield used to say..............."ITS A TOUGH CROWD OUT THERE."
     
  20. signswi

    signswi Very Active Member

    2,136
    1
    0
    Oct 29, 2009
    Did you do the lobster art? It looks like it's a bit differently styled than the rest. I only ask because it's quite a bit more detailed than the rest of the design, and purchased stock art can't be used in logos without violating stock art EULA (also means you can't trademark the logo...). If you did, it's nice, just put that much effort into the rest of it so that it all looks like it belongs together.
     
Loading...

Share This Page

 


Loading...