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In your opinion, what's the most important aspect of good on-premise signage?

Discussion in 'Business Management' started by Lind SignSpring, Mar 29, 2016.

  1. Lind SignSpring

    Lind SignSpring Member

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    Dec 3, 2014
    In your opinion, what's the most important aspect of good on-premise signage?


    • Is it the artwork/design?

    • Is it placement?

    • How about having a professional look?

    • Creativity of placement mixed with design?
    What are your thoughts?


    • What is the least important aspect?

    Thanks for the feedback!
    :U Rock:
     
  2. signguypgh

    signguypgh New Member

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    With signs there is always a goal. Sometimes the client knows it, sometimes they need help figuring it out.

    The job of the designer is to make sure all aspects of design (placement, colors, sizing, layout, ect) push the interaction with the reader towards the goal.

    Giant digital image of delicious sandwich in window = 2% more sandwich sales.
    Insurance agent sign mounted to pilars of stone = we are a solid fixed company you can trust and we are right here by the way.
    No Parking = don't park here or we will tow your crappy car

    Poor sizing, color selection, layout, concept, ect. are all things that can decrease the chances the goal will be reached.

    At the end of the day the client is buying a thing that hopefully will communicate a message to other humans out there in the world, and hopefully the goal. Can't forget how basic it is.
     
  3. Gino

    Gino Major Contributor

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    Cost seems to be the major driving interest, these days.
     
  4. visual800

    visual800 Very Active Member

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    for me, I try and match the building, good clean simple logo that is eye catching and gets the point across



    however, lately, its price that matters
     
  5. Marlene

    Marlene Major Contributor

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    not sure what it is that you are asking. "creativity of placement mixed with design" are you asking about where the sign is installed and and the design of the sign? "How about having a professional look?" well, of course. who on earth in the busines would say looking like it was made by a 10 year old with a crayon is OK. what makes a good on premise sign is it working to do the job it was intended to do.
     
  6. rossmosh

    rossmosh Member

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    Signs should try their best to cover the who, what, where, when and why. Obviously all of these won't be applicable in every circumstance but if you're a business and have a sign saying "Blank Industries" and absolutely nothing else, even if it looks fantastic, I'd consider it a failure because anyone driving by doesn't have a clue what "Blank Industries" is.
     
  7. PRS Bryan

    PRS Bryan Member

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    Readability.

    It may seem like a low bar, but if you cant read it then it is useless.
     
  8. Billct2

    Billct2 Major Contributor

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    Legibility and appropriateness of the design/ materials to the message
     
  9. Lind SignSpring

    Lind SignSpring Member

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    Dec 3, 2014
    What I meant was having a square sign v.s. a modern/uniquely shaped design.
     
  10. Lind SignSpring

    Lind SignSpring Member

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    Dec 3, 2014
    Thank you everyone!

    Thank you everyone for your responses! I really appreciate it!
     
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