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New Church Logo

Discussion in 'Logo Design' started by x2chris7x, Jul 9, 2012.

  1. x2chris7x

    x2chris7x Active Member

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    Here are a couple ideas I'm working on for a church logo. The current logo was created by a friend of the minister, and is not very good... He's looking for something that may appeal to a younger crowd. I would imagine 18-30ish...

    First version is pretty much a "generic" church logo in my opinion

    Second is more creative. I came up with the tagline to help reinforce the idea. There are also other tagline that may be more suited to the church, but let me know what ya'll think

    Comments and suggestions wanted. Thanks.
     

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  2. Gino

    Gino Major Contributor

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    What's the old one look like ??
     
  3. Circleville Signs

    Circleville Signs Very Active Member

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    First one looks like a tombstone with a cross on it.

    2nd one isn't bad, but you need to make the idea of the cross as a lightbulb a bit more pronounced if you want people to really "get" it.
     
  4. x2chris7x

    x2chris7x Active Member

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    Original logo... lol
     

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  5. x2chris7x

    x2chris7x Active Member

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    Thanks for the input Gary... I actually included the filament (however you spell it) inside the cross.. Its a lil hard to see on this jpeg though. Is the overall idea good? Or should I send to the trash??

    Either way, I think both versions are a big improvement to the current "logo"
     
  6. Gino

    Gino Major Contributor

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    Yowsa..................


    Much improved. :thumb:


    What happens when things get turned around and they don't have to spout off negativity ?? Will you have to change out the tag line or come up with a new logo ??


    Anyway, my first impression of the light beams was... I thought it was throwing off perspiration. I didn't get the sense of light at all. I studied it over a few times, then I realized that was a light chain and those were rays of light. I don't think your logo gets the idea across fast enough. Once ya know it, it's Okay, but until then.... someone might remain in the dark too long and not get their salvation.... young or old.
     
  7. Deaton Design

    Deaton Design Very Active Member

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    I actually like the first one if you maybe moved things around a bit.
    I took it into photoshop and did that, and added a glowing start behind the cross.
    Just to give you some ideas...:)
     

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  8. visual800

    visual800 Very Active Member

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    not to be harsh but it appears stiff looking and very corporate. maybe throw a flowing script in there?
     
  9. x2chris7x

    x2chris7x Active Member

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    Harsh. no... Thanks for the input. Yes, it does look very corporate... which I guess could be good or bad. I've recently been trying to improve on my logo design, trying to make things look very professional/corporate, to give these smaller businesses the appearance that they are larger than they actually are... I guess in this case a logo thats less corporate may work better
     
  10. ironchef

    ironchef Very Active Member

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    I like them both. Its up to the church or the pastor to decide. Also the one with the black cross is off, the top portion is way too short
     
  11. SignManiac

    SignManiac Major Contributor

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    Another tag line idea...
    I've seen the light at the end of the tunnel!
     
  12. CanuckSigns

    CanuckSigns Very Active Member

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    I find the tagline very depressing, it sounds more fitting for a funeral parlour.
     
  13. "Providing light in a time of darkness"
    Doesn't sound very optimistic for the future.
    How about just
    "Bringing Light".

    This is for Youth Group?

    If it was me, I'd try to stay away from the "boxy" corporate look
    and try to make is something more that today's kid's can relate to
    (you know how those damn kids are). Sorry, my father steps in sometimes.

    Of course, that would be my 2¢
     
  14. rjpjr

    rjpjr Member

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    howdy...

    at first glance, your submissions reminded very much of a Dr Suess graphic. I think it is the curve of the hill underneath the cross. My son looked at them with me and his first question was "Is it designed for Kids?", so I guess he picked up on it to.
    Although your versions are great improvements in the readability department, I think the goal of reaching 18-30ish may have been missed.
    The original logo is a little "Edgier" (if that is even a word) but clearly the legibility is very poor.
    Maybe if the text was broke away from the cross graphic... see attachments
    Those are my observations for whatever they are worth.
     

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  15. visual800

    visual800 Very Active Member

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    spot on!
     
  16. Jillbeans

    Jillbeans Major Contributor

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    ^I like RJ's take on it above.
    In your 2nd one, whatever is dripping or hanging off the R descender (is it a pull switch?) just looks weird, I know I'm way too sexual but it reminds me of "seepage".
    Anyway, the lightbulb idea is OK, but I think it's too literal and not "churchy" enough.
    What about some sort of ancient lamp or lantern, such as in "lamp unto my feet" or "candle under a bushel" candle type icon?
    Here's a photo of what I'm trying to describe.
    Also, the typography is very cold.
    I think a modern script would be nice, and I'd make Thee on the same line, because my brain keeps wanting to read it "the".
    Love....Jill
     

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  17. Jillbeans

    Jillbeans Major Contributor

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    Just a VERY rough suggestion.
     

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  18. Rodi

    Rodi Very Active Member

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    A lamp to the feet of youth - tagline
     
  19. SD&F

    SD&F Very Active Member

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    I agree that it needs to be changed up a bit. It seems to be stiff and the tag line is gloomy. Perhaps...Lighting the way on your journey, Enlightening our youth, etc...anything but gloom
     
  20. Marlene

    Marlene Major Contributor

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    me too.

    it is hard to make something with the word "thee" in it seem cool to 18 -30 year olds as it all ready sounds old, Medieval and very Scarlet Letter. by putting a light blub image into this, you've created an anachronism. it is like seeing a watch or sunglasses on one of the extras in a gladiator movie. with a word like "thee" in the name, it just doesn't work to have light bulbs and such as it feels really off. the layouts that RJ did resolved that conflict and fit the image. it may not be as trendy as having a light bulb but unless they are willing to drop that "thee", I wouldn't go in that direction at all.
     
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