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Just last week, the Northeast States Sign Association (ISA's regional affiliate in New England) held a smaller sign show (~50 booths) in Sturbridge, MA. I believe thay are planning on bringing a similar show to Baltimore next year. You can ask NSSA Executive Director Jean Gavigan about their...

As of the end of February (last numbers that I could access), ISA Sign Expo is on track to be the 2nd largest Expo in our history, easily the biggest since the economy turned in late 2008. As of 2.5 weeks ago, we were at over 1,900 booths and 539 exhibiting companies. Compared to 2009 and...

It depends on a number of factors that you haven't specified. (Font, color contrast, illumination, vision acuity of intended audience, where the sign is going to be displayed). But if we are to assume a vision level of 20/40 (generally accepted standard for drivers licensing and thus of the...

Last year, the ISA Expo had over 18,000 attendees, which was our 4th largest show ever. (Behind our 2005-07 levels, but ahead of 2008). Though there was a drop in the number of booths and exhibiting companies in 2009, we have sold more booths in 2010 (four weeks out) than our final numbers in...

Actually Fellers was not an exhibitor at the 2009 Expo. 2008 was their last year at the show. (Of course, Sergio was very much present at the 2009 Wrap-Off in his then-role at Lowen.) As far as I know (and I don't work much with the exhibitors/manufacturers), Fellers marketing strategy...

Using Google Docs (or any other free software package) means that if your software fails, disappears, or is not supported, you and your company have no recourse. A childhood friend supported his small business using free google software. When some records were lost, Google didn't offer any...

BTW, just last year we at ISA battled with the local DOT inspector in Dothan, AL concerning his (incorrect) classification of an on-premise message center as an off-premise display. So I would be doubly concerned about promoting vehicle wrap third-party advertising in Dothan.

Be VERY careful about selling advertising to any company that does not use the vehicle as a normal part of business. In many states/jurisdictions there are several criteria that can be used to determine if a sign is on-premise (i.e. connected to the business conducted at that location) or not...