A couple of preliminary concepts to ponder

[TimToad]

Well, call me a glutton for punishment, but I took the advice to consider dumping the old uninspiring logo I bought with the business and have been playing with a few ideas. We're a modern company doing mostly modern work on modern equipment, hence the more contemporary look and iconography. These are just a few starting points I've come up with and will appreciate constructive analysis.

 

[visual800]

Not crazy bout the letters joined together and IMO the whole cmyk thingy doesn't belong with sign companies. I do like the thin stroke, bold font style.

 

[player]

Lots of background texture work, and clip arty symbols, but zero on the actual text.

 

[legacyborn]

I'm not a huge fan of the ligature and I feel like I'm playing Simon with the top and bottom. I do like the thin stroke with the bold after.

 

[DesireeM]

I agree...unless there's a concept behind joining the letters don't do it. I'm also curious about the reasoning behind the symbols you chose? I get the cmyk reference but it's very played-out and means nothing to 100% of customers. And the cross-hairs mean what to you? You definitely are headed in the right direction but I think the concepts need to go a little deeper. That or just go super text-simple. If you are going for modern then absolutely NO background textures. It usually gives a dated look. A simple, solid icon with meaning and some nice clean text will look very modern.

Normally I don't advocate googling for inspiration but searching modern logos gets you some very nice examples of the style. Here.

 

[Marlene]

also not loving the joined letters. the two weight of the same font not bad but has been done to death. the 4 cp thing is dated and not many outside of our world has a clue what that means. a logo doesn't always need a graphic. I would start with a good strong look with fonts and then see if it needs some rules or accents of any kind.

 

[2B]

Not crazy bout the letters joined together and IMO the whole cmyk thingy doesn't belong with sign companies. I do like the thin stroke, bold font style.

+1