grafixemporium
New Member
This project was particularly fun because the owner of the company pretty much gave us total creative freedom and loved everything we came up with. The creative strategy was a little unique because their business is sort of two-in-one. They recruit, train and supply lifeguards to community and commercial pools. In fact, they have over 600 employees at their peak in the summer months. They also run a small commercial/residential pool maintenance fleet. So, in a nutshell, the wraps had to refect both sides of their business without being a total mess and while still turning heads.
They were - by far - the easiest to please customer we've had yet. I really wanted to personalize their fleet... so we used their actual lifeguards as models! We had to stage an impromptu photo shoot at the shop because there was no way I was going to find stock photography of lifeguards from all the different angles I needed to do both sides of the trucks.
Here's the finished product...
They were - by far - the easiest to please customer we've had yet. I really wanted to personalize their fleet... so we used their actual lifeguards as models! We had to stage an impromptu photo shoot at the shop because there was no way I was going to find stock photography of lifeguards from all the different angles I needed to do both sides of the trucks.
Here's the finished product...