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Amazon Prime color

Berferful

New Member
We got a call from an auto body shop. They are fixing one of those Amazon Prime Vans. Does anyone know what color blue Amazon uses? Hoping Oracal or Avery has it rather than printing.

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unclebun

Active Member
Looks a lot like Olympic Blue. But whoever is making them is probably printing them and using something that doesn't match anything.
 

unclebun

Active Member
Just found the Amazon Brand Usage Guidelines, which say that Amazon Prime Blue is
  • Name: Vivid Cerulean
  • Hex: [HASHTAG]#00a8e1[/HASHTAG]
  • RGB: (0, 168, 225)
  • CMYK: 1, 0.253, 0, 0.117
 

White Haus

Not a Newbie
Whew, that's a relief. When I saw "Amazon Prime Color" I assumed they had started their own printing division.

Back to work for me now...
 

Andy D

Active Member
I don't know about Amazon, but some of the National companies have their own color made by 3M & you can't buy it without their permission.
 
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