Almost every small business around here uses a cell phone.
Here's your key reference point. Small indicates you cannot handle it all. Many people rely on knowledge and experience to pull from to perform the necessary tasks needed.
Let's ask it this way........ If you were to call someone and had no idea
where you were calling, would you feel comfortable calling someone possibly out of your area ?? So, if you need some work done, say in your house.... like a new range put in or a bedroom set...... if you don't know who to look up and don't recognize any businesses by name.... do you just start calling randomly ?? Do you just google it and start looking for someone in the area ?? Gross waste of time, especially if you don't know anything. They could be from the next county over and you can't tell.
However, if you recognized the area or exchange number, you'd probably give someone you know is in your area first dibs.
In our phone book, we have sign shops advertising from as far away as 65 & 75 miles away. A lot will even use their 800 numbers to make it easy. Therefore, we have an advantage over them, since other than gangstas and hip-hoppers, most people still recognize local numbers. So that alone will carry weight with people making phone calls. So, if you appear to be small and maybe out of the area, it could very easily be hurting you.
On some days, we'll get maybe 15 or 20 phone calls in a day and other times, we'll get that many in an hour. Point being, our phone is usually ringing and we have three lines in, plus the fax and we all have cell phones for other things, but not usually business related.
This is not a make or break kinda deal, but it certainty helps to appear established and not home-made back yard kinda stuff.