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Companies who use Google Adwords

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john1

Guest
Just wanted to know what a decent size budget is for adwords per day to those who have had success with it.

I'm doing some target marketing direct mail and would love to ad adwords to my marketing.

Thanks!
 
J

Jack Knight1979

New Member
Daily budget of at least 200.00 depending on keyword. You'll be spending hundreds for tire kickers and jerks with unrealistic expectations, who don't want to pay for anything.
 
jfiscus

jfiscus

Rap Master
Change your keywords to be more specific if you're spending too much. I successfully used adwords (dang, it's been 10+ years!) to turn a local business nationwide.
 
tsgstl

tsgstl

New Member
Yeah let me spill out all of my adwords keywords and budget on a open forum. Sounds like a great idea
 
J

john1

Guest
tsgstl said:
Yeah let me spill out all of my adwords keywords and budget on a open forum. Sounds like a great idea
Click to expand...

Who is asking for a list of anyone's keywords? I have no idea where you get that from.

On the budget, It was a simple question for a ballpark. I have never used adwords except now when they gave me a $100 free credit so i didn't know if $200 a month for example was too much/little. I'm not asking for you to tell me your top customers, gross and net wages each month so i don't see how it really matters.
 
CheapVehicleWrap

CheapVehicleWrap

New Member
You're kind of asking.... how much is a wrap...

Depends on the business and conversion rate. In 2002 I had a daily budget of over $200 for just 3 targeted keywords that returned $1500-2500 daily consistently for an affiliate sponsor and I had to do nothing else. That was just one of many campaigns I was running. These were $2-4 per click at the time. It was also a brutal time before the competitor click-fraud algorithms were 100% hammered out.

Times have changed. You will burn through the $100 learning. You can burn allot of money if you don't learn FAST. Out of the hundreds and hundreds of companies I've promoted for the most important thing was how well the site can convert a visitor into a purchaser. About 4 of them were INCREDIBLE. Everyone else so, so at best. That remains today for several reasons. Ironically 3 of those 4; the sites were developed and orders fulfilled by the same company.

Be careful & good luck. Non converting visitors are expensive.
 
J

Justin

New Member
CheapVehicleWrap said:
You're kind of asking.... how much is a wrap...

Depends on the business and conversion rate. In 2002 I had a daily budget of over $200 for just 3 targeted keywords that returned $1500-2500 daily consistently for an affiliate sponsor and I had to do nothing else. That was just one of many campaigns I was running. These were $2-4 per click at the time. It was also a brutal time before the competitor click-fraud algorithms were 100% hammered out.

Times have changed. You will burn through the $100 learning. You can burn allot of money if you don't learn FAST. Out of the hundreds and hundreds of companies I've promoted for the most important thing was how well the site can convert a visitor into a purchaser. About 4 of them were INCREDIBLE. Everyone else so, so at best. That remains today for several reasons. Ironically 3 of those 4; the sites were developed and orders fulfilled by the same company.

Be careful & good luck. Non converting visitors are expensive.
Click to expand...

Slickwraps.com owned by you?
 
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TyrantDesigner

TyrantDesigner

Art! Hot and fresh.
I've used adwords before, but for the most part, most of the successful stories I have heard had an ecommerce setup on their site and targeted a specific demographic of item (like retro bar stools) ... at which point their keywords in a search helped potential customers find their products. after a decade of setting it up for customers and watching them hate the payments without a return ... I'm going to say it's easier to just make signs and put them around town ... costs less and gets more local exposure ... also dealing with less cheapos.
 
Craig Sjoquist

Craig Sjoquist

New Member
I go for natural ways to attract people to the website.

My next is a post card size about with pictures of my work, oh must re-do my business card now also.

True I don't need many sales.

But think of it the same way just as I think of how a large corporate would, find ways to do this without spending huge amounts, that work for you.

Advertising is trail & error ... We just happen to know some of the guide lines to make it work.
 
Rooster

Rooster

New Member
I stopped my ad-words program about two years ago now.

It's great at bringing in $50 orders from locals, but my business has grown to the point where those guys are more of a PITA than their jobs are worth. I'm going balls out with the work in shop now so the last thing I need right now is more work to do.

You really need to build your website around the keywords you're using. I had quite a long list and a daily budget of under $10 and it was working fine for me.
 
binki

binki

New Member
We found using a keyword of banners cost us $4 a click. Not worth it for us. It takes some experiments but to get your message out there you need to be creative.
 
Mosh

Mosh

New Member
If you have to advertise, then you have nothing special people want. I spend $0 on advertising a year. Grow your followers, word of mouth is the best advertising.
 
Bly

Bly

New Member
Oh yeah and if you use Adblock Plus none of the adwords show up.
Lots of people use adblockers.

A properly set up website will appear in searches without paying for the privilege.
 
binki

binki

New Member
+1 on setting up a good website and word of mouth. We tried the adwords because they gave us $100 free to start. We show in the top 5 on all of our important categories for non-paid results. It isn't that much work to get there, only time to get moved up and nothing fancy.
 
particleman

particleman

New Member
Rather than respond line by line to some of the comments above, there is some real ignorance about online advertising and marketing in general in this thread. Adwords is EXTREMELY powerful and effective, IF you know how to use it. You will literally throw money into a black hole if you aren't able to properly convert a click.

To respond to the OP, always start a campaign with a small budget and build up. I have a feeling most people here need to be doing locally targeted campaigns also which is very important to have set correctly!
 
P

parrott

New Member
particleman said:
Rather than respond line by line to some of the comments above, there is some real ignorance about online advertising and marketing in general in this thread. Adwords is EXTREMELY powerful and effective, IF you know how to use it. You will literally throw money into a black hole if you aren't able to properly convert a click.

To respond to the OP, always start a campaign with a small budget and build up. I have a feeling most people here need to be doing locally targeted campaigns also which is very important to have set correctly!
Click to expand...

So true. I have been running them for a little over a year now and feel like it is a fine tuned working machine. The whole month is paid off within 1-2 orders. Yes we turn away a lot of the tire kickers, but we also pull in some really nice jobs. It all depends on how it is managed.
 
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