The domain isn't owned by Ford, it's owned by a place called "Original Wraps".
It isn't Ford that's doing the wraps, it's Original Wraps from what it says on their website.
Most likely under a "license" that pays a royalty to Ford......
I just ran through a Ford site, ordering a car and the package is there. It's $150 to add a graphics package and the choices are VERY limited. I didn't see anything that looked remotely cool, but that's just me.
Anyway, $150 ain't much.
$150 | $3 A MONTH
There are several Ford Licensed Accessories body side graphic designs by Original Wraps available for you to choose. Professionally installed for you, these graphics are warranted directly by Original Wraps. Visit www.fordfiestagraphics.com for more details and to see available designs. Available on Fiesta SE and SES/SEL models. This is a Ford-licensed accessory. See your dealer for limited-warranty information and other product details.
I expect that 80% of the people looking at that site will simply pick a design, print out a copy and take it to a local sign shop.