I just lost a bid on transit wrap because the competition was $43.00 less than me. And I came with a good referral. He said it was all based on the dollar amount so I offered to knock off 100 bucks and he then said he didn't want to get into a pricing war....
Shook my head and walked away!
That's sad... But the thing about it is.. you really don't want to work with customers like that in any case.