i agree speedmedia. i don't think the message of that video was well thought out, what would have been of benefit would have been the benefits of wraps over other means of advertising and the value of this means of advertising versus others. as well as the benefits of wrapping over paint which was sort of touched upon but not in a clear, professional, engaging way.
if the purpose of this ad was for sign companies...whoops...i mean wrap providers (i think that is the term he chose which i have never heard any company refer to themselves as...hello i'm wraptastic your wrap provider company....) he should have focused on the previously mentioned information, why a wrap is a fantastic value for your advertising dollar, why a wrap will benefit a business and then he should have focused on why it is a better option than paint (in most situations that a company would be considering vehicle advertising) and then he should have focused on the material aspect...but the purpose of that video is very confusing to me, i surely do not see it as a benefit for any 'wrap provider' to include it on their website or to show a potential client...we all know that the majority of customers are going to run their vehicles through the car wash, but i sure wouldnt be encouraging them to do it...especially if i was the company that would be replacing the materials if there was a material failure.
and well the outfit...what can i say. again i am confused as to what the purpose of this video was, if it is as a sales tool for 'wrap providers' to show their prospective clients as a testiment to the benefits of 'wrapping' a more appropriate less fadish outfit choice may have been a better choice....