This looks really great, and clean. My only comment is I wonder for the average person if it's confusing with the lettering - I wasn't clear if that was the name of the company or more like that was a headline. Based on the web site on the rear, I'm thinking its not the name of the company, but then I'm thinking if that's the case, the messaging on the sides is not reinforcing your name and brand maybe as much as it could?