They were spots. In general, we don't usually advocate full wraps unless we think there is a compelling reason for one. In this case, the goal was to brand them more fleet-like, and with the striping and supergraphic, keep a more corporate brand.
Another pest control company about 2 hours away, (not a competitor) tracked us down to do their HHRs. I gave them pricing for the design work for one - which I said if it remained vector based would be $1000. I sent them the PDF of the article as well as a few others about wraps and vehicle advertising. So in my mind, Im thinking that if I was this guy, I would think -'Wow, I'm pretty lucky to find this guy given his expertise and body of work'.
But he emails me back saying his 'marketing company' can do the design for $500. Laughed my ass of on that. So after reading the success of my design for the company I did it for - and how many thousands of dollars I saved them in other advertising, you're gonna 'save' $500 with someone else? Good luck with that pal!
Goes to show you that no matter how successful some small businesses are, most are not too bright when it comes to marketing and advertising. And I'm very happy to not work for people like that. If you can't understand that we don't cost you money, we make you money - then good luck.