visual800
Active Member
I have always tried to do clean and precise art for the client I was working for. I have always then tried to relay that onto their signs and any printed items I ordered for them. I do not see this much anymore. Even Ad agencys are kicking out crap these days. We seem to have either changed the way we do layouts or I am old and live in a time gone by when good art just needs to be put to rest.
I have seen brochures that were done by local print companies that were horrendous. Alot of the vehicle lettering I see now is a circus orgy of fonts and alot of the time I lose interest in who it is cause it is so bad. I want to look at a damn van and see a name....what you do....and a contact number. BOOM. DONE. Yes thats old skool but that should never take a backseat to how layouts are are done.
Ive lost quite a few jobs last 2 years because of my opinions and brash comments about bad layouts when I am presented with people sending me layouts they did or a relative did. If its horrible I say it is. I tell clients "You really don't want to do this" only given then the response of "My son did this or my daughter who is taking art at college did this. I make no apologies only try to educate and tell them skill means everything. i'm certainly not the best BUT I feel that I know what might work for them and their business. These comments I make are not taken lightly and the job is taken elsewhere, because they get offended. It hurts....only for a while, then we all move on.
I recently was asked by a local News Talk Show guy to do him a logo. I did several and he didnt like. I went back to the drawing board and kicked out 4-5 more and he still didn't like. What he ended up with was absolutely horrible. I cannot fathom WTH some people are thinking when they compare crap to good and go with crap. Again, I get butthurt and then I move on. I'm human and I do care about clients' appearance.
I'm ranting because our town is being transformed into CRAP. Our economy sucks and I see more and more junk on signs I wouldnt have allowed to leave my shop. It's almost like an epidemic. you never realize just how bad signs can make your city look until it has become a virus that has spread throughout
I have seen brochures that were done by local print companies that were horrendous. Alot of the vehicle lettering I see now is a circus orgy of fonts and alot of the time I lose interest in who it is cause it is so bad. I want to look at a damn van and see a name....what you do....and a contact number. BOOM. DONE. Yes thats old skool but that should never take a backseat to how layouts are are done.
Ive lost quite a few jobs last 2 years because of my opinions and brash comments about bad layouts when I am presented with people sending me layouts they did or a relative did. If its horrible I say it is. I tell clients "You really don't want to do this" only given then the response of "My son did this or my daughter who is taking art at college did this. I make no apologies only try to educate and tell them skill means everything. i'm certainly not the best BUT I feel that I know what might work for them and their business. These comments I make are not taken lightly and the job is taken elsewhere, because they get offended. It hurts....only for a while, then we all move on.
I recently was asked by a local News Talk Show guy to do him a logo. I did several and he didnt like. I went back to the drawing board and kicked out 4-5 more and he still didn't like. What he ended up with was absolutely horrible. I cannot fathom WTH some people are thinking when they compare crap to good and go with crap. Again, I get butthurt and then I move on. I'm human and I do care about clients' appearance.
I'm ranting because our town is being transformed into CRAP. Our economy sucks and I see more and more junk on signs I wouldnt have allowed to leave my shop. It's almost like an epidemic. you never realize just how bad signs can make your city look until it has become a virus that has spread throughout