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Logo…thoughts please!

jchristians

New Member
Appreciate any feedback. Thanks!
 

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BK Vinyl

New Member
Agreed. Tweak the SILOAM. Also, I'd like a little more space between the n and the dot in the i. Just a hair more than the two pieces of the i have.
 

Gino

Premium Subscriber
Needs some tweaking.

For my old eyes, that kinda perspective looks like an attempt at some form of shadowing, but isn't cutting it. Therefore, it must be following the bottom jut-out.

The overall look reminds me of the old comic books where people said something in a bubble.

I'm not terribly liking the word floating up there, either.

The colors are a little too subdued.... almost too easy on the eyes, therefore not memorable.
 

ChrisN

New Member
+1 on what Gino said. Match the shadow angle to the "point" angle or vice versa. That's the major thing that jumps out at me. On the thumbnail, you can't even read "Siloam" (which may or may not be OK), but the angle difference really jumps out.
 

HDvinyl

Trump 2020
Since it kind of looks like an oval speech bubble, maybe try that?
 

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theprintlabtx

New Member
The "Siloam" looks like it was forced onto the text of a tutorial piece to me. Personally I would do away with the overlapping shadow, I think one solid shadow would look more appealing. Also I think the shadow would feel less awkward if it was a darker shade of the background rather than a completely different shade of green.

I also would consider how this is going to look in black and white, I have a feeling it's not going to look great.

Why did you choose "Signs & Design" to be the headliner of this logo. IMO the Siloam should be the largest font if not equal to the rest. It communicates "Generic sign and design company with little creativity" to me. I don't want to sound harsh, it's just honesty. I feel like I grow in the most in my craft when people are honest, so it's not from a hateful place.
 

Marlene

New Member
I really like the idea of this. maybe try the lighter shadow in the top letters and the darker on the bottom so you have the two colors blended a little better. the name does look forced on. can you put it into a semi-circle and have it look like a highlight? I'd try a few things as it is almost there but just needs a little tweaking
 

shoresigns

New Member
The "Siloam" looks like it was forced onto the text of a tutorial piece to me. Personally I would do away with the overlapping shadow, I think one solid shadow would look more appealing. Also I think the shadow would feel less awkward if it was a darker shade of the background rather than a completely different shade of green.

I also would consider how this is going to look in black and white, I have a feeling it's not going to look great.

Why did you choose "Signs & Design" to be the headliner of this logo. IMO the Siloam should be the largest font if not equal to the rest. It communicates "Generic sign and design company with little creativity" to me. I don't want to sound harsh, it's just honesty. I feel like I grow in the most in my craft when people are honest, so it's not from a hateful place.

Agreed. Your name is "Siloam", not "Signs & Design".
 

TimToad

Active Member
It has a very 1975-1978ish look to it, which if that's your intention, you're on the right track. The others observations about the shadowing were felt here too. The shadowing doesn't make sense and has no relationship to the letters its trying to or should be shadowing. Either do sign with one green or do design with another green, but the jumbled thing that doesn't create the illusion of a shadow or depth of filed doesn't work.

I also have trouble with the equal weight given to "sign and design" Its too repetitive and lacks prioritization. Which is it, you do 70% signs and 30% design, or vice versa? If its truly 50/50%, then maybe you can divide the two with a font, stroke weight or color change.
 

jchristians

New Member
Thanks everyone for your feedback! Much appreciated!
Yes, it has a 70's - ish era feel to it with the shadowing.
I was going with the speech bubble idea with the "background", get it, sign, design, communicating harr harr.
Siloam is the name of the town, so, I feel like it needs less priority, Sign and Design is what I do (or will do) :) I think it is needed in a small town startup to say what you are/do in your name…so, I did. :)
I will look through comments and make adjustments and hopefully get more feedback from you all. I don't get my feelings hurt, so fire away! Thanks!
 

Gino

Premium Subscriber
I hope that's not what you know as a d!ck.


No, my first inclination is a slow bartender, who gets upset, when the patrons hafta start pounding the glass on the bar. That picture by you, was second. :ROFLMAO: Same dog, different spots.
 

jchristians

New Member
Wouldn't an oval be more appropriate?

Not a huge fan of the oval speech bubble.
Here is my most recent update.
Seemed like the majority of you didn't like the word "Siloam" curving around the S in original logo I attached. Thanks!
 

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Sidney

New Member
I agree with DK

Hello,

I do like the concept and the color choice but Siloam is awkwardly placed. Last comment, the darker green shadow seems to just appear from nowhere....I do like where your headed (it seems to talk to you). :)
 

TimToad

Active Member
Playing with another rendition of this concept.

Ouch! That one really hurts.

I can see a rough, hand hewn, carved looking shape being cool, but yours doesn't have enough "cuts" or the right fonts to pull it off realistically.

I'd round the corners on the rectangular caption bubble. Do you understand the analysis a few of us have made of the shadowing you've done? I'll try to illustrate the issues, but I'm right in the middle of something i have to get done.
 

jchristians

New Member
Do you understand the analysis a few of us have made of the shadowing you've done? I'll try to illustrate the issues, but I'm right in the middle of something i have to get done.

Yeah, shadowing…some of you have mentioned you think that each word needs to have its own shadowing…"Sign" with darker green and then "Design" lighter. I will play with shadowing when I have time. Thanks!
 
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