Logo critique & insight on a logo change!

[javila]

I just searched Channel letter manufacturers and I think I found the one you mean, Direct. "a straight copy cat", C'mon now are you serious...I'll give you that it's somewhat similar because of the arrows, but that's it.


And here's one final rendition, this is it I promise! Which one do you guys like better?!

Yup, that's the one, I couldn't remember the name of it, but I sure could remember the icon.

 

[rjpjr]

bottom option...

IMHO...The black introduced in the top option causes it to compete too much with your company name. The red introduced makes it look top heavy giving the illusion that the logo is about to fall over. The bottom option is more symmetrical and is also more subtle allowing the eye to gravitate to the company name.