20th Anniversary Logo

[Tim Aucoin]

So, customer trying to save some $$ sent me their own "design" of their logo incorporated into a 20th Anniversary format. I have a couple formats, but I just don't know why this is so tough to come up with something. Their main logo is ROUND, so the design needs to work around that. Has anyone done something similar (with a round logo incorporated into a 20 year anniversary design? I'm kind of stuck with what to do. The creative juices are out of sugar LOL.

 

[HDvinyl]

Why not just add it to their logo?

 

[TimToad]

I'm not crazy about the choice of Algerian for the text but think the overall concept is quite good. I think the "20" would stand out better as a stand alone mark/icon and reflect the times more if you used a modern sans serif typeface like Futura, Frutiger, Gill Sans, etc. for the other text. It just has a dated look to it as is, which contradicts the whole idea of commemorating the accomplishment of the passing of 20 years.

 

[Tim Aucoin]

Why not just add it to their logo? View attachment 133996

The logo get's used on a lot of smaller items, and on shirts & hats. I'm afraid the Anniversary portion would get lost and lose quality as it gets smaller!

 

[Tim Aucoin]

I'm not crazy about the choice of Algerian for the text but think the overall concept is quite good. I think the "20" would stand out better as a stand alone mark/icon and reflect the times more if you used a modern sans serif typeface like Futura, Frutiger, Gill Sans, etc. for the other text. It just has a dated look to it as is, which contradicts the whole idea of commemorating the accomplishment of the passing of 20 years.

I have tried talking them into changing the Algerian font for the last 4 years. They seem stuck on it for some reason. If I get enough "professional" opinions to this point, I will approach them again with the idea. I may just change it and show them... "get with the modern times" will me by approach LOL. I know these folks on a personal level, as I teach out of that shop, so I can be blunt with them.

 

[bannertime]

I agree with TimToad. We've been doing a standalone "seal" for the past few years. Brand the shop, ads, websites with them with great success. But the customer wants, what the customer wants.

 

[HDvinyl]

The logo get's used on a lot of smaller items, and on shirts & hats. I'm afraid the Anniversary portion would get lost and lose quality as it gets smaller!

Make the badge bigger?

If you're worried losing detail, you need to scrap your original idea.

 

[Johnny Best]

I did tis for somebody who had a round logo

 

[Tim Aucoin]

They don't want to use a badge, as they want to

I did tis for somebody who had a round logo View attachment 134012

I like that idea...

 

[Johnny Best]

here ya go .pdf

 

[Tim Aucoin]

here ya go .pdf

Fantastic, thank you. I'll see what I can come up with along this route!

 

[T_K]

It looks like their logo has been the same for 20 years. Wow! It'd be great if they'd actually bring it into the new millennium while they're celebrating their milestone. I think I saw that graphic on the school computers in elementary school...