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26 foot box truck prices/help end a battle

Discussion in 'Sales, Marketing, Pricing Etc.' started by John_jcmotorsportsnj, Jun 19, 2013.

  1. John_jcmotorsportsnj

    John_jcmotorsportsnj Member

    May 6, 2013
    I had a customer walk in today with a 26' box truck. He wants the back and 2 sides wrapped with his customer supplied art work. So Im printing, cleaning and installing. It is a truck with rivots every 12-16 inches. And the back is a roll up door so it has slats to be cut.

    My question is what do I charge?

    I have not been the pricing guy for long but I have worked in sign/graphics shops for over 19 years. And Im in a discussion about industry standards on prices with management here.

    I would rather not take the job if it will lable us as a low baller.
  2. SignManiac

    SignManiac Major Contributor

    Mar 25, 2006
    Mars Florida
    You should be somewhere in the neighborhood of $10-$12 "minimum" printed and installed if you want to make a decent buck, but..... there are schmucks out there doing them for less. It all depends on your companies reputation and if this is a former customer who might not be so bent on price alone. A lot of variables go into pricing. The one thing you don't want to do is lose money on the job no matter what.
  3. signpost-boston

    signpost-boston Making America great, one sign at a time.

    Jul 18, 2010
    Boston, Ma.
    calculate amount of material and laminate and ink used. calculate how much time it takes to squeege all those rivets. dont' forget hourly shop expenses.
    design charges? clean and prep charges?
    take that ball of fun and add your profit!

    good luck.
  4. Gino

    Gino Premium Subscriber

    Jun 7, 2006
    You're probably not going to get much help, beings that you started this in an open regular category. Try closing this out and at least try the sales category and possibly then more people will help you. Also, most people want to know what you and your company's thoughts are before they start throwing out stuff. What we get in our shop or what someone gets in their shop halfway across the country..... things are different for any number of reasons, hence the need to do this behind closed doors where lurkers and end-users aren't viewing all the time.

    What you need to get to survive is completely up to your bosses and owners. What we get or anyone else.... well, a backyard hack might be good and do a nice job and get peanuts compared to what your company needs to keep the doors open.
  5. ol'phart

    ol'phart Member

    May 10, 2011
    If your going to make nothing than do nothing...just sayin
  6. fresh

    fresh Very Active Member

    May 16, 2011
    I had someone ask me to quote a 24' Box truck a few days ago... He said someone quoted him $1500 for a FULL WRAP. He even thought that was way too low, which is why he wanted another price.

    FYI, I was much higher, and it was for a very partial wrap / cut vinyl combo pack.
  7. John_jcmotorsportsnj

    John_jcmotorsportsnj Member

    May 6, 2013
    Thanks for the thoughts.

    **That was my bad posting in the wrong section. I was in the Sales,marketing... but then got side tracked reading posts and forgot to go back to sale,marketing...

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