OK, now that I've taken some time to read this, it's an "OK" deal, but you might be able to get something similar with a local dealer. Always good to read the fine print instead of just the advertisement. So as it stands, you're receiving the printer ONLY and Flexi Pro for $9,995. In my mind, the Flexi Pro is worth it since that's about a $3,500 add-on for most dealers. However, you're not getting any ink, you're not getting a take-up reel, no shipping, and the warranty is a "return to depot" warranty not onsite. So if your printer goes down, you have to pack it up, pay to ship it back to SW, be down with out a replacement printer and then pay to have it shipped back to you after it's diagnosed. If you upgrade to their DELUXE deal, then you're getting all the goodies for $15,610. But, if you look at the new VJ-1304, you get all of the above (except Flexi) for $16,995 list. Most dealers will work you on the price or a Flexi add-on so overall, it's OK. I personally I am not a fan of RTD warranties because if it's a major problem, you can be down a long time, plus you pay for shipping to and from the depot only to tell you it's going to cost a ton of money to replace. That might be a slim risk because the ValueJets are very reliable, but still, if something happens, it could really be a hassle. Email me if you have any other questions, and again, GOOD LUCK!