4over.com

Googled about it and found this from 2010

http://whattheythink.com/articles/5...has-some-franchise-print-networks-in-a-tizzy/

I have never heard of it until now. I dont care for 4over anyway.

The more I read after googling it, the longer I see it has been around.

 

The Online whole sale printer is just like Lion. You feed them as wholesale and they grow bigger and hungrier and start retails and eat you too That's my thought.

 

they market themselves as retail, but the prices are kind of in between wholesale and retail.

 

RedTag is priced a little higher than 4over. It's still not technically a retail site, they actually have a handful of higher volume resellers that they pay a commission to whenever there is a sale through redtag.

It's controversial yes, but if you're in with 4over, there's a nice commission to be made for not really doing much. They also send all the contact details of the customer to the reseller for upselling and support.

 

Charge properly for the design, the print is basically a commodity at this point for a standard 12pt. stock with gloss uv coat business card. Should still be able to make okay margins for basically no work but the design end should be the real profit driver.

Plus, customers who nickel and dime you over internet prices aren't customers worth having. Let someone else worry about them. Good customers understand the value of the relationship and your service and will pay a margin for it.

 

I always make more on business card design than I do on the printing, quick copy shops have turned business cards into a commodity, but 99% of them can't design their way out of a wet paper bag, this is where you can set yourself apart

 

Absolutely!

 

I'm a GotPrint.com guy. They do great work, and they have a retail AND wholesale login so I still get lower pricing than the guy that's on there shopping around. Do I charge what they charge retail, no way...it's not worth doing it for what they charge, but normally people know already that I'm not going to try and compete with online.