Dan Antonelli
New Member
Installs look great. Sad to see the design on the cupcake one. Really wasted opportunity to do something cool. The problem probably had more to do with their lack of branding. Most businesses don't seem to understand that before you can make an effective wrap, you need a good brand message. Pretty photos do not represent your brand (hence the reason why we nearly NEVER advocate using any photos on a wrap).
From my perspective, effective wraps are ALL about the brand. Everything else is usually just fluff at the expense of legibility, and memorability.
From my perspective, effective wraps are ALL about the brand. Everything else is usually just fluff at the expense of legibility, and memorability.