I agree with the design suggestions. There are several ways to add "shine". The acrylic would work with studs. The epoxy suggestion is interesting, I've seen tuturials on it but never tried one.
You could use real gold film, I'd suggest the Florentine texture., that combined with resin for the burgandy would look great. Or you could five the logo a raised profile so it pops off the surface. Lots of options.