And we're ashamed to charge $50.00 for a design

what they dont tell you is how many hours, how many artists were working on this and for how long? we all know ad agencies make their money doing these things. what else they dont tell you is how many ways they offered to implimate the design on several areas of media, brochures, commercial and what not

 

As they mentioned, the final cost for some of those are for is for a complete rebranding package...which means a total "about face" on all current corporate identity and marketing materials such as billboards, apparel, corporate sponsorship signage, letterhead, business cards, vehicular identity...and the list goes on.

I am amazed by how quickly some corporations can to a "clean sweep", but I'm sure it takes months and perhaps years of planning and preparation.

We've been doing some re-branding of our own, and being just a "one man show", I'm finding it to be quite costly and time consuming...but worth it.

JB

 

I don't think it is necessarily a "clean sweep" however does take a lot of planning. Their identity package they slowly roll out. They test in smaller areas then let it grow. It appears to take hold and look like a clean sweep because it did its job and it sticks in your your head and you start to see it every where. They hammer the new look as well in those areas where they release it, so it becomes the norm. It simply would be impossible to start fresh for big companies such as pepsi or coca cola because some stores have the different bottles, use different manufacturing plants and it would always have to be a "from this point forward" start using the new identity.

 

Part of the price these agencies charge is how much pain they have to deal with in a large corporation. It is the definition of design by committee when you are dealing with them.