jasonsvision
Sign Slave
Like I said, we have entered a new era, one price for online and another for those who are looking for reliability and quality, not just low cost solutions
new era............ALL PRINTERS WORK THE SAME, do the same job, quality, talent & service are no longer the most desirable traits of this business. they have been replaced by..........WHO CAN SELL THE CHEAPEST)))))))))))))))))))) iam laughing like crazy))))))))))
I have to wonder Pat, if you ever worry about the "lowballers" in your area....or is that a title that you hold?
No, I very rarely even bother thinking about what the other vinyl shops in town charge. I run my business, not theirs. I can tell you that I hear "You're higher than ____________" at least once a week and that my "biggest" competitor sells custom banners for half of what I charge for one offs.
Are their others in your area that "wholesale" like you do, or does most of the other sign shops do printing "in-house"? Not sure why that matters but most of the established shops have their own printers. I don't print in-house...on custom banner orders for one or two banners I can't compete with the prices they charge doing them in-house. I do know that the two big sign franchises both recommend one of my biggest suppliers. Look into sign franchises, they devote a whole lot more research into production methods than we give them credit for. That research points them toward the profitability of using wholesalers. Sorry
I'm sure the other shops in your area also realize that, "Just because you have a printer, dosen't mean you have the right tools for the job". Don't you think THEY would find your 20 banner analogy to have some merit (should they read this thread....in the non-premium section), and decide to "lowball" you @ $2.50 a sf....or even lower? Where does it stop? I guess if you're making a nickle above wholesale then you are making money...right? I don't care if they read it, if I did I never would have posted it, it wasn't meant as a slam against anyone, just an honest opinion that I believe too many people believe that their Valuejet is the solution to every print need. It's not....just like my HP Deskjet printer is not the solution for printing business cards. All tools have their "profitable" band of production. You own a printer, you might see things differently, do your own math and decide what works for you.
My local established competitors are all good people and we've all been around for 15 years or more. We didn't all last that long by lowballing each other.
How much below your $2.75 are you willing to go, and still have a smile on your face???? Surely one of these other shops would be willing to go $1.50.....don't ya think?
Again, they can sell for what they want to and I've seen a quote from one of them for around $1.50. I always at least double what I'm paying for the banners at a minimum,,,and it's got to be a pretty serious order to get to that minimum. I want to know that if disaster happens and I have to pay to reprint a job that I'll at least break even. Again, we're talking orders of over 20 identical banners here, not custom sign work.
exactly how much is a square?
Anyone shopping for Signs on Craigslist is probably a customer you don't want to have.
. If you have capacity as Pat says to sell your work for half price...Why not do it.
J
You seriously wrote a 3 paragraph reply about how I used a word?