Try a fun exercise. Print off squares, 1 each of CMYK. Show them to 10 regular customers of yours and ask what those represent or mean to them, and see how many associate it with printing.
Give you a donut if ONE of them says "oh that represents cmyk, ya know, like in printing".
In my opinion the CMYK representation has been absolutely done to death. It used to be a witty color combo for printers but now every little baby print shop up to the multi million dollar companies are whoring it out so bad, I'd say it has surpassed the "swoosh".
So just my $0.02 but I would totally rethink your identity.