I used to belong to a barter exchange in the 90's.
If you have a business wherby you have a warehouse full of goods that are not moving or you perform a service then barter can work quite well for you.
If you are in the sign business and everything you do is custom then it just does not work out all that well.
It really depends on just how far you will go to spend those dollars. usually everything is overpriced or inconveniently so far away that it makes no sense to make the deal.
I found that everyone wanted signs but the things I needed were not available. Sure I got my carpets cleaned twice a year and ate at plenty of nice restaurants ( best deal in barter), but materials were just not available and if they ever were the price was absolutley ridiculous.
I blew the money on things I didn't really need or paid so high a price for them just to move the $$$.
The bad thing about a legitimate barter exchange is that the barter company itself charged you real money (7% on the sale and 7% on the buy) and you had to pay up by 30 days or they put your account on hold.
For a small, new business it puts a strain on your cash flow and can hurt more than you realize.
I also used to use the barter $$$ for work around my house. We had moved to a new house and it needed landscaping so I paid $15,000 for interlocking and a pond plus all my shrubery. This was a really nice job done by the contractor but it was overpriced and on top of that it was not a business expense and I had to pay tax dollars on it. That was a big lesson learned.
After that, I only traded for what could be considered a 100% write off or at least a business expense.
the best day for me was the day I quit, I blew about $20,000 on anything I could just to be rid of it.
What i realized after about 6 months of being out of barter.... was that my business account was doing great and I had more money to spend on things that I could negotiate a proper price for..... things i truly needed!!
I think barter exchanges have their place but only certain types of companies can really benefit from it.
The final purchase I made was for a foosball table, a real one that would be in pool halls and it was in Chicago and was about $900.00. The kicker was that it would cost me $300.00 to ship it and that had to be paid in cash. I bit the bullett and did it as I had just finished my basement and needed some toys. I paid the $300.00 when it arrived but the best part was the company I bought it from never put the sale through so I got the table for the shipping price and blew the last $900 on something else.
The bottom line with barter is that you get what you can.... but you dont always get what you want.
I have also done tradeoffs with customers, but I always found that it was never me who would initiate the deal. My theory is that when I need something, I go out and buy it. Thats the way I do business, plain and simple.