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Appraisal Logo

Discussion in 'Logo Design' started by Joe Diaz, Feb 10, 2010.

  1. Joe Diaz

    Joe Diaz Very Active Member

    We had a gentleman stop in and his business is need of a new sign. We talked him into doing a brand new logo.

    They do appraisal, but not for homes. So he wanted me to create some sort of imagery that focuses on their area of expertise, which is agricultural and commercial appraisals.

    Here is what I came up with:
    Ifft_Appraisal_Services_Logo1.jpg
    Ifft_Appraisal_Services_Logo2.jpg

    Here is the sign layout:
    Ifft_Appraisal_Services_Logo3.jpg
     
    Tags:
  2. SignManiac

    SignManiac Major Contributor

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    Interesting Joe, I like it. That's a hard business to design for but I think you pulled it off.
     
  3. J Hill Designs

    J Hill Designs Major Contributor

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    wierd name...not bad tho
     
  4. HaroldDesign

    HaroldDesign Very Active Member

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    Beautiful! I think that concept hits home. The "Ifft" looks good cosmetically, but it left me sort of having to figure it out.
     
  5. Lunatic Taskbar

    Lunatic Taskbar Very Active Member

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    Very nice. I like it.

    Ian
     
  6. TheSellOut

    TheSellOut Very Active Member

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    +1...Great Design!! How does it work in one color?
     
  7. Joe Diaz

    Joe Diaz Very Active Member

    It doesn't have the same impact but here it is:
    Ifft_Appraisal_Services_BW_Logo.jpg
     
  8. J Hill Designs

    J Hill Designs Major Contributor

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    I think it would have more impact as just black (instead of grey for the one-color)
     
  9. GAC05

    GAC05 Major Contributor

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    Layout looks well done, the barn could use some work.


    wayne k
    guam usa
     
  10. Joe Diaz

    Joe Diaz Very Active Member

    Yeah, I mean you can make it any color. Black would obviously be the loudest, highest contrasting color you could choose on a white background. And you can do it in black as easy as you can do it in red or gray. I just picked gray for this thread (for what ever reason, I don't know.)

    But what I mean by "impact" has more to do with the lasting impression the full color design leaves, not so much it's visibility. The full color is just a more interesting image... In my opinion.

    So far, in this clients case, we don't have a job scheduled that will utilize a one color design, but that doesn't mean he won't use one in the future... so I always have a one color option available to the client. In fact I started out with a one color design anyway, so there really isn't any additional work.
     
  11. Charlie J

    Charlie J Very Active Member

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    Looks good. When I first saw it I thought it said "Lift" instead of "Ifft"
     
  12. Rick

    Rick Certified Enneadecagon Designer

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    I like it..

    On the one color issue, this will work in one color, but with technology being what it is, having a single color option in a lot of instances is really not needed. I agree to start a design in black and white to determine proportion and space.

    The other thing is, why have the least desirable print option and perhaps an option that will rarely if ever be used, drive the design. You loose a lot of options when required to stick with that narrow design method.
     
  13. TheSellOut

    TheSellOut Very Active Member

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    The one color looks great too!! Nice design work Joe! And Rick I totally agree, but I think a solid logo design needs to work in a one color layout...even if it is never used!
     
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