It is the last year for me to advertise in phone book. After that, will not renew it. Even in our small community, its getting used less and less. Google rules the market atm
True. I'm <40 yet even the older people are using cell phones and dropping land lines so they don't get one here.
According to the stats I get every month, it still gets used out here. But then again, not all of our customers are FB addicts or 20-somethings.
We try to appeal to the broadest possible range of potential customers. Its like not putting all your investments in one account.
That isn't to say that we aren't gearing almost all of our future marketing efforts towards online and social media intensive marketing.
We are also a commercial printer and we have seen a tremendous uptick in EDDM mailings for reaching people. Our newspaper advertising is down, but so is our costs since we changed methods to keep up with the times and cut costs.
My prediction of the future of newspapers is half will be gone in 5-10 years. The only ones that still will be around is the smaller local papers that are free and paid for by advertising (similar to Google?). Dailies will either disappear or go down to 3 days per week.
Commercial printing is increasing in the next 5 years due to EDDM but then will start to drop again.
Television and Radio is also going downhill and are merging or selling out to competition to be shut down.
The market for advertising and promotion is so fragmented now, no one really knows where to start. When there were 3 TV stations and 2 newspapers in your city it was easy. Not now. Do people start with Facebook, CNN, Fox, TV, etc.
Big question for people starting out or in business for years -- makes no difference.
