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Banners can last a long time!!!

Gino

Premium Subscriber
This raises the idea - should we, as business people, intentionally produce banners with a shorter limited life span?


Honestly, in our scope of making signs and things almost 40 years.... No, with a capital 'N'.
I couldn't do that and I hope none of my past or present employees use this measure.
 

AUTO-FX

New Member
OK, so elaborate...

Certain banners, if known to be mounted flat on a wall, could be produced on a lighter weight material, with shorter duration calendared film.
I personally am with you, in that, I would typically go for the heavier banner material and a better vinyl.
However, if the situation allows that a lifespan could be enigneered appropriately, the customer would get their money's worth without over doing it on our end. This in turn would bring about additional business later.
 

Locals Find!

New Member
This raises the idea - should we, as business people, intentionally produce banners with a shorter limited life span?

OK, so elaborate...

Certain banners, if known to be mounted flat on a wall, could be produced on a lighter weight material, with shorter duration calendared film.
I personally am with you, in that, I would typically go for the heavier banner material and a better vinyl.
However, if the situation allows that a lifespan could be enigneered appropriately, the customer would get their money's worth without over doing it on our end. This in turn would bring about additional business later.

These were some of the same thoughts I ,very poorly, was was trying to express. I am glad someone was able to express the ideas better.
 

AUTO-FX

New Member
This approach is most certainly a tactic employed in many businesses today. The trick is to employ it properly. Some risk involved.
 

gabagoo

New Member
years ago before the advent of digital printing, i used to use the 10 oz banners you could buy with the gromets already in them. They would never last to long, but never were meant to.
 

AUTO-FX

New Member
Do you use high performance vinyl for ALL vehicle lettering applications, even when you know the vehicle is to be flipped after a 2 or 3 year work life? No, in many instances you wouldnt.Same difference.
 

Gino

Premium Subscriber
I'm not sure if you or Addie are talking the truth or back-pedaling.

When we make a sign, banner, letter a truck or whatever.... unless the customer tells us this is for a 3 or 4 week promotion or the truck is being traded in, in 6 months or a year, we will letter the project doing our best. However, we can and sometimes do ask the customer if they want to go with a lesser grade vinyl or substrate, but make sure they know, we're not recommending it for their own good. This is a form of making the buyer beware, so they can make the cheap call on their own. It's also a way of tier pricing. BUT, we let them make the educated decision, we don't cut corners and think to ourselves, whew-wee, we pulled it off.

It's kinda like buying a ladder. It's tested and trued and will hold about 500lbs to 550lbs. but they rate it for 255lbs. to be safe. Well, when we do an outdoor banner, we try to make it to the specs we feel the customer needs. However, often times it will take more abuse than intended or serve their needs longer than expected, so we make these things to last. That's just something that's been instilled into me from a boy on up in all facets of my life. I do my very best, then I don't have to look back over my shoulder. I do the work to the best of my ability, then I worry about the minor things.

One thing I despise is 'Built-in-Obsolescence'. It doesn't sound like that's what Addie was originally talking about, however, what he quoted and wished he could say like you.... is not what he meant either. It was quite clear he was saying the OP here should have up-sold the project without any regards for this just being about banners lasting a long time if made correctly. He insinuated the customer was cheap. Well, in most cases, a banner is the cheap route to go, but not always. You need to design and make your signs based upon your customer's needs and wants, but with your expertise involved to give them a product worth their while.

As for you, Auto, whether a banner goes on a wall, strung across a highway or hung between two uprights, choosing the right products and properly lettering them should result in an outdoor banner easily lasting 3 years, with more than likely another year or two of life in it, if maintained. Otherwise, micro-engineering something like this will probalby just backfire for you.
 

Craig Sjoquist

New Member
Then on the other note

Business down the street had 2 banners 8ft x 14ft about installed on a can meant for pan faces ..lasted less then 6 mths before ripped from mounted screws and washers every 9" about another 3 mths before just replaced.

Or the banners printed mounted on wall fades white in a year 3 years later still up. lol
 

mopar691

New Member
Cheap banner made to last only x weeks looks cheap, feels cheap. I don't want that associated with my business.
I want to hand my customer something they are happy to pay me for and not have a doubt in their mind the product they just received will exceed their expectations. That's what will bring that customer back to me. Not cause the banner they had for 2 months failed and they need a replacement.
 
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