The LED's around here are ridiculous.
Here's how it goes, I just sat in on three township meetings where this was being discussed for change.... BY the billboard company.
They were to remain still for 30 seconds and then they dropped down to 18 seconds I believe. The billboard people came in and fought it and won it down to every 9 seconds.
So..... you're driving down the road and you finally can see a sign. It changes twice before you can even read it. By the time you can read this mess of a sign, it changes again. All based on 55 to 60 mph driving. No one has a chance to read a blasted thing if the copy is changing every 9 seconds. However, the billboard company can get 6.5 payments per minute at that rate instead of the original 2 payments. More revenue and less advertisement for your dollars. In my area these billboards are a huge waste of money in my opinion.
What good is it if no one ever sees your ad, let alone enough time to read it ??