loli'm a pats fan sooooo.....
Ball is facing the wrong way.
Laces Out Dan!
I'm assuming you guys are just joking around, but in case you are not, it's called hops. A pretty important ingredient in most beer. https://www.google.com/search?q=hop...a=X&ei=MHBaVYOiMYrRsAW13IGgBg&ved=0CAYQ_AUoAQ...
Jello is made from ground up animal hooves and you don't see any hooves on their packaging.
If it has to be explained then it's not working. My first impression was a brussels sprout, possibly the most disgusting vegetable on the planet.
I don't have to explain it to the target audience. They know what hops are, and the illustration resembles hops.