We get it all the time. Some grays get red as well. It's the HP's achilles heel if you ask me. I've spent hours on the phone with their engineers too...they get the same print colors we do, and that color is purple. I've only been able to help it by tweaking the magenta and cyan as noted earlier. Efficient? No, but it does help. All blues around the Reflex range are damn near the same shade of purple when we print them. One other thing, I have had better luck with is when I can do something in photoshop and open the psd right in the rip, that seems to help a bit. Flexi really changes colors sometimes and makes the purple issue worse.