Body Shop Logo

[modernmav]

Hey guys,
This is a logo that I've been working on for a local automotive body shop/race fabrication shop (roll cages etc.). The customer likes it so far but I want to see if you guys have any suggestions to make it better. TIA

 

[Malkin]

Is there a concept behind the CSM letters, or is it just meant to be a little abstract?

 

[modernmav]

I was kind of just going for a "streamlined/aerodynamic" look i guess. The letters are his son's initials and it was just something that I sketched one day and built it from there.

 

[Craig Sjoquist]

Awesome look, racy, kinda roll cagey, bold image, and fairly well balanced, to help flow better kern automotive a bit to end more with flag end , kinda like a triangle if ya get what I mean or pull it away from M might be better.
Great design refreshing

 

[modernmav]

ok, i'll give that a try and see how it comes out. thanks for the crits so far, this is really the first logo i've come up with so i'm trying to utilize the knowledge on here to make it the best it can be.

 

[artbot]

it looks a little "metal" with the faunt. maybe a less is more version will stand the test of time better. you don't want older clientele avoiding the shop because it looks a little too hip for there business.

 

[Fitch]

Looks fine ... although I would move the "M" a tad further to the right or decrease the keyline, but I would maintain the distance between the flag and the "C".

Get rid of that nasty nasty "autmotive" font. The other elements are clean and crisp and the "automotive" just messes it up. Keep it plain and this will be a nice classy, racy, easily read logo.

Cheers - G

 

[N2Harpz]

it looks a little "metal" with the faunt. maybe a less is more version will stand the test of time better. you don't want older clientele avoiding the shop because it looks a little too hip for there business.

I like this one a little better ... more readable..

 

[Tim Aucoin]

I like this one a little better ... more readable..

I agree! At first glance, the "U" read as a "V"... It obviously says AUTOMOTIVE, but it does cause pause when your brain first sees "AVTOMOTIVE". They'd disagree in Rome I'm sure!!

 

[HeavyHitter]

Something to consider when designing a logo to be placed on a race vehicle. The logo you have is some what directional. Consider how the logo will look on both sides of the car. I assume the logo will find it's way onto a car because of the roll cage fabrication mentioned in the OP.

 

[evolutionsigns]

Something to consider when designing a logo to be placed on a race vehicle. The logo you have is some what directional. Consider how the logo will look on both sides of the car. I assume the logo will find it's way onto a car because of the roll cage fabrication mentioned in the OP.

Absolutely right - also, consider the directionality of the waving flag maybe a flag on each side would make the design a little more symmetrical?