Grommets need to be worked on a lot they look like they're just floating in space (use proper lighting theory and burn/dodge to create the effect) and your informational text font is no good. You're using two display faces, not a great idea. Lose the pillow emboss on the Z swoosh thing and consider killing the drop shadows, at least those on the informational text for sure. The stitch lines could also use a bit of work to look more like stitches.