Business name

If you're fairly well established already, leave it as is but down play it and incorporate signs or design, or something more descriptive with it. Call yourself Speed Needs Signs or Speed Needs Advertising.

Name sometimes doesn't matter at all as in my case. My business name is Skywatch Signs. I don't even mention signs anymore if someone calls. Most times I just go by Skywatch and nothing else. In the eighteen years I've been using Skywatch, I've had two people ask about my name and that was only because they wondered if I towed banners from a plane?

If anyone should ask about your name, just tell them you offer very fast service or that you are fast at coming up with creative solutions. Starting over with a new identity could work against you until you become established all over again.

 

you may both like the name but if you find yourselves having to explain it, it isn't working for you. also unless you want to be a fast service shop, the word speed isn't a great idea. if you do want to have a fast serivce shop, then maybe it can work by putting sings or printing into the name

 

SignManiac has it correct. Even if you've been in business for 20 years and you change your name, the outcome will not be what you might expect. To the customer's point of view, you are a new company that just started and might not have the experience they require to get their job done. I can also suggest creating a very attractive logo, with bright colors. That will give your company a nice "upgrade". Good luck.

 

speed needs
GRAPHICS

a Speed Needs, Inc. company

JMO

 

I "get" the name for the previous company. It doesn't seem to work as well in the sign business.

Make me think of some tweeker.

 

Just time for a couple of quick comments...

I agree that the shortest (and cheapest) distance between two points is to simply change the name to "Speed Needs Signs" (or "Advertising" or "Media", or something)... but that's not necessarily the right answer for every situation, and may not be for yours. Difficult to tell, without more conversation.

I'm also of the opinion that "storytelling" is actually useful in building a connection to your brand. You might get tired of telling it over and over, but customers each only hear it once, and might find it interesting. If you're still targeting that market, then clearly you are one of them... not an outsider.

 

I have to agree with Marlene. You cant fit a square peg into a round hole. The name is not working for you.

 

Sure you can.
http://www.youtube.com/watch?v=yrWM64eDzV0

 

What about Faster Signs lol