We do our utmost to gang up our deliveries and installs. We work in a reasonably small area, maybe a maximum 20 mile radius of the shop, so we try to be fair about travel charges and charge only $50 per hour for just the driving part. It covers the vehicle costs, wages and it doesn't take special skills to drive, so our customers really appreciate the break. We also deliver for free within a few miles of the shop. Every day, one of us has to go to the bank, run an errand, etc. and our competition charges for delivery, so it gives us a nice edge and is the friendly, full service kind of way we want to be known for.
The other reason we do the free local delivery is that the quicker a job is out of our hands, the quicker it is to be paid for. Nothing drives me nuts more than seeing a finished job sit on the outgoing shelves when we could have just dropped it off while doing something else nearby and start the payment process. I can count the number of times on one finger we've been stiffed, so thankfully we're in a great community where people honor their commitments.
Installs are done at our normal shop rate.
One charges, as if whomever you are delivering to, is the only person you are delivering to. Ganging your deliveries together is a nice thought, but what is the guy/gal gonna say when one day you charge them $12.00 and the next time $32.00 ?? You either have a set policy of what a delivery costs or you cover it up in your pricing structure.
Toad, you talk as if you have a retired delivery person working for you...... is that so ?? If your shop rate is $85 or $90 an hour, why would you charge 1/2 that rate for the guy to go out of the shop for 1/2 shop wages to make not a single dime ?? Here, at our shop, we charge more for anything setting a foot outside our door, except taking the trash out or jockeying vehicles around for lettering. So, while you're out making no money for the business, you are also wasting even more time and gas to be a friendly neighbor and p!ss on your competitors, because they're more business minded ??
We don't wait for the customer to get the sign to bill it out.... we bill it out immediately and tell them to come pick up their stuff. It's on them, if they don't pick it up for a week or two. If you're having problems collecting money, unless you deliver, then I'd venture to say, you have still more internal problems to think about.
We go out-a-state quite a bit for installations and if I was doing it at regular time, I'd be losing a lotta money. While in the shop, the people are producing things for several projects at one time and that adds up to several hundred dollars an hour to close to a grand sometimes. If I charged out at regular shop rate for everyone, while on the road, it wouldn't pay to go anywhere.