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"Coke is it!" Font

Discussion in 'Fonts and Typography' started by splizaat, Jun 2, 2020.

  1. splizaat

    splizaat Very Active Member

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    Hey all!
    Does anyone know this "Coke is it!" font? Is it a font? Bonus points if you have the vector for this already.....

    I'm working on a personal fun project this time and there's not much info on the coca cola old-school race car stuff.

    Thank you in advance!
     

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  2. splizaat

    splizaat Very Active Member

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    Times Bold with some kerning and stretching. Seems the "Coke is it!" font changed numerous times through the years. I don't know if it ever used the same font...
     
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  3. visual800

    visual800 Very Active Member

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    Its not Times. I cant locate what font it is does it have to be an exact match?
     
  4. jwlllpl

    jwlllpl Member

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    News 701 or 706 bold or maybe Journel.
     
    Last edited: Jun 3, 2020
  5. Johnny Best

    Johnny Best Very Active Member

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    Times is pretty close... Times bold.jpg
     
  6. karst41

    karst41 Member

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    Coke uses standard Post Script fonts.(typically Adobe post script)

    Garamond or Garamond Pro

    Georgia will give you a good start too.
    easy to convert to paths and edit where needed.

    Cheers
     
    Last edited: Jun 3, 2020
  7. Bobby H

    Bobby H Very Active Member

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    That's not any kind of Garamond.

    Times (not Times New Roman) is the nearest match. Major corporations often commission their own customized typefaces. Chances are likely the typeface in the "Coke is it" sample image was made from a customized version of Times. The "Coke is it" slogan is from the early 1980's and pre-dates the first Postscript and TrueType fonts.
     
  8. Stacey K

    Stacey K Getting Back in the Game

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    Not on "Brands of the World", sometimes these types of things are on there for future reference
     
  9. jwlllpl

    jwlllpl Member

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    I'm going with NEWS706 BT
     

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    • Agree Agree x 1
  10. Johnny Best

    Johnny Best Very Active Member

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    Times has been around for some time as Bobby mentioned and since it is the 80s I would say Times would get you the closest. Or NEWS706 BT if you are so inclined. Nobody will care one way or the other.
     
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