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SignManiac

New Member
I met with the new owners today who are opening an Italian restaurant. They need a temporary banner for the next three months while the building undergoes renovation. The only criteria I was given was the color scheme they plan to use. Chocolate brown, teal, and bone white, and possibly a heart because down here in the south, people don't know what "amore" is. They pronounce it "a more".

Anyway, thirty minutes design time and they are happy with the banner. They have expressed that they want over the top signs and are sinking a ton of money into this business. I should be able to have some fun with this job.
 

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SignManiac

New Member
Thanks Jesse for catching the spelling mistake. It got past everyone!

Decided to change Italian Cuisine to upper and lower case, reads better.....
 

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SignManiac

New Member
I get so caught up in the design, I sometimes can't see the words. But I generally catch most of my typos. Even without a spell checker!
 
I'm not diggin' the choice of fonts. I would try something more Italian like a font with serifs. I also think it would look better with the same font used on top and bottom. Maybe something like this?
 

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SignManiac

New Member
I'm not diggin' the choice of fonts. I would try something more Italian like a font with serifs. I also think it would look better with the same font used on top and bottom. Maybe something like this?


I've been questioning my font choice since the beginning and nothing has been carved in stone yet. This is merely a temporary banner and my most important goal was to keep it easy to read and legible. At the same time I wanted a banner that would immediately draw attention and yet imply this will be a nice restaurant so a typical three lines of red text on a white background just wasn't going to do the trick in my mind.

I plan on developing a complete logo and package that they can use everywhere, signs, menus, advertising, etc. I have three months before they open so I will exhaust all of my ideas until I am finally happy with the end result. I was told that the restaurant name is to focus on That's Amore. She explained to me the reasoning for it so that's why the focus is on that. Will see what happens with the final tweaks.
 

Billct2

Active Member
That';s better looking than a lot of the permanent signs I see. Just thsi morning I almost stopped to take a pic of a sign on an Italian restaurant.
4x6 panel with a nice marble looking background and two lines of arced & squished copy that was illegible, but they got to use their fills CD.
 

Marlene

New Member
the only thing I would change is to be consistent on the type of shadow as you have a soft shadow on everything but the one line that has a hard shadow. other than that, it looks great
 

SignManiac

New Member
the only thing I would change is to be consistent on the type of shadow as you have a soft shadow on everything but the one line that has a hard shadow. other than that, it looks great

You are right Marlene. I don't know what the hell I was thinking when I did that. My inner conscious must be messing with my head lately.
 
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