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Company Logo Redesign

Discussion in 'Logo Design' started by nikdoobs, Jul 25, 2013.

  1. nikdoobs

    nikdoobs Active Member

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    I'm working on redesigning our company logo. The top logo is our current logo. The bottom logo is my redesign. I'm trying to incorporate parts of the old logo into the new one. I don't like the generic graph globe on the old logo. Any advice/ feeback is greatly appreciated.

    Thanks,
    Nick
     

    Attached Files:

    Tags:
  2. Pixels Are Bad Mmmkay?

    Pixels Are Bad Mmmkay? Very Active Member

    I really like the new logo. The only thing I notice is that the white grid lines through the gold/orange don't seem to really follow the contour of that shape.
     
  3. J Hill Designs

    J Hill Designs Major Contributor

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    +1 nice design - just needs some tweaks as far as shape/symmetry
     
  4. nikdoobs

    nikdoobs Active Member

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    Thanks for the feedback. Something is definitely off with those white lines. I'm having trouble figures out exactly what it is.
     
  5. shoresigns

    shoresigns Very Active Member

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    Needs a better concept than a globe. Another more well-known company already has "Universal" in their name and a globe as their logo.
     
  6. visual800

    visual800 Very Active Member

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    Ready for harshness? It sucks. It sucks bad. The colors are horrible, the design of the "U" is not impressive. As far as other entities using universal I wouldnt worry about that. Make it your own, no one OWNS the word Universal
     
  7. nikdoobs

    nikdoobs Active Member

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    Universal-Logo-on-White.jpg


    Universal-Logo-on-Grey-Low_Res-Rectangle.jpg

    I agree with you. We have decided to go with this instead. This is our logo on white, and our logo on grey. Clean, and simple. My boss came up with the blue and yellow colors and I was able to talk him out of them. I talked him into navy blue, white and grey. I feel this is much more professional.
     
  8. HDvinyl

    HDvinyl Trump 2020

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    halfway house.
    Kerning needs improving.
     
  9. nikdoobs

    nikdoobs Active Member

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    I'm pretty happy with the kerning, but I'm open for suggestions. How would you improve it? Increase the kerning, or decrease it?
     
  10. Makproductions06

    Makproductions06 Member

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    Aug 20, 2013
    The I.

    Something about the I is off to me.... Just seems weird having that "trail" come from where your brain wants the dot.. Have you tried it with the dot?
     
  11. John Butto

    John Butto Very Active Member

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    liked the original universe thing
     
  12. visual800

    visual800 Very Active Member

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