I'm asking you, if your customer approved a proof for 100 4'x8' banners, that one of your employees either wrote down the phone number wrong or
you designers copy the phone number into the design wrong.. are you going to eat the whole cost to remake the banners, knowing your customer probably
glanced at the proof for two seconds before approving them? I'm say that when you put your name on the dotted line, saying it's right you d@mn well better make sure it's right.
Or else, why even send proofs?
Example, my Daughter's graduation invitations were around $800, and they plainly stated that once I approved the layout and there was a mistake, even if it was their mistake,
I would have to pay the full amount to have them remade, and why shouldn't I, who else would know better the spelling of my Daughters name, the time, the date, & address?
When people know they are responsible for mistakes, they take the proof approval seriously.
Yes. If I, or one of our people made the mistake and transposed something, we would tell them, there will be a delay, as we hafta do the run over. We will be honest and tell them we goofed something up. If the job went out and they were already distributed, we'd still make them over as quickly as possible. I don't think I would have the nerve to blame my mistake on them....
even with a proof. I do not have the ability to know if they spent two seconds, two minutes or two days looking at this proof. Again, that is not the question. The question is, whose mistake is/was it ??
Why even use proofs, if you're gonna change things around and make it a hit or miss game with such a customer ??
If you have strange spellings [
foreign names] or a lotta date or price changes, then we specify, you must check these particular things, as we cannot be responsible for things we don't know. However, if I change THEIR spelling, numbers or whatever...... then it's my mistake, whether they catch it or not.
Lastly, in just about any job coming in, there is a loss factor included with all jobs. This cost replaces mistakes, wrongly cut vinyl, wrong colors or bad prints. It's in each and every project. After a while this number really adds up. In recent years, at the end of the year, it usually goes over $35,000. We use very little of it, but if your banner job went south like you mentioned, it wouldn't cost us much more than about $1,800 to replace that whole job. So, you're saying, cause it looks big to you, you're gonna jeopardize a $17,000 order because of a mere $1,800 ??
Ya hafta do your part and that's why communications, proofs and all this other stuff is necessary, because so many mistakes are made today. If you are careful and have certain checks in place, very very little can slip through and if it does, it better not be a big one, cause that'll p!ss me off.