Contracting Logo

[langecustomgraphics]

I was looking for some input. The customer went with Veritas because it means truth and since the word has roman roots I went with this theme. They are not a stone contractor specifically, not sure if that is wakes you think of. Any input would be appreciated.

 

[B Snyder]

The wide, floating columns are odd.

 

[TheSnowman]

Not sure what feel you are going for, but from the outside looking in...I felt like they were supposed to build stuff like the monuments I'd see in Washington DC.

 

[HaroldDesign]

In overall appearance it makes me first think of a law firm, and then of a Greek restaurant.

 

[HeavyHitter]

In overall appearance it makes me first think of a law firm, and then of a Greek restaurant.

I thought Law Firm as well.

 

[Kwiksigns]

aequitas

 

[langecustomgraphics]

Talking with the dude, he wanted something that went with the name. Being that the name is roman in nature, that is why I went with this look. also, the stuff they built is still around. I totally agree with you that is does look bank/law firm like. The customer is completely stoked on the idea, so I got that going for me. I was just wondering on ideas to make it better.

 

[Dan Antonelli]

Its funny - had a client request same thing - a builder. This was after round 1 of comps. To show him how ridiculous the idea was, I had to mock up his 'idea' which was same as what you're showing now.

Afterwards, I got the 'yeh, you're right - that looks bad' and then they picked one of the logos we originally pitched.

Sometimes showing them how bad their idea is works; and of course sometimes they love it, in which case, you remove it from your portfolio and proudly display the one they should have picked.

 

[langecustomgraphics]

Cool. Thanks for the input. I will work up some other things and put them up later. And yes Quick, that is the compliment to Veritas. minus the 9mm.

 

[Jillbeans]

Fix yer kerning on the RA in CONTRACTORS.
Looks like a bank to me too.
I would like it without the columns and with contractors in a reverse panel.
Love....Jill.

 

[uneedasign]

Nice Logo for a financial institution

 

[langecustomgraphics]

Is this less bank like?

 

[Dave Drane]

How would a roman warrior go? It may have a tougher look that a contracting firm would need. Maybe instead of the spear in his hand you could put a mallett there lol.

 

[langecustomgraphics]

Or a warrior with a tool belt. working on a revamped design

 

[Doyle]

Overall, l don't like it. It lacks contrast, white and off-white don't help legibility. Also think you should use a different font for the bottom line. What is that thick black stroke around the whole logo for?