You say no one profited ?? Perhaps not money-wise, but character-wise and credibility-wise.... regardless of what your political cause if any there is..... someone is spending money to hurt another individual's chances of achieving his/her goal and in slandering. Those are costs.
I didn't say anything about the person having or not having a profit. You have to show that someone caused damages.
If you go by "in theory" that they caused damages. What are those damages in theory?
You may not have lost any clients, any profit what so ever.
You could have lost one client's contract(let's assume for simplicity that all clients bring in the same amount).
You could have lost all your clients. You close up shop.
Which value do you use to ask the courts for a judgment on? No damages(why bother with court)? One client leaves? Or you in theory would have closed up shop?
The above is for simplicity. There are other variables that go into this. Which further goes in favor for actually showing actual damages not just damages "in theory".
In the end, what happens if the person suffered no damages at all? Business in every was is normal and yet he sued and won the judgment for say, if in theory closed up shop?
You have to look at it beyond just this one case. If this one case actually won, imagine the pandora box that would have been opened and imagine the lawsuits that would be brought about based on "what if's" and "in theory"?
I'm not saying I agree and morally defending this person, but just food for thought. Legal cases have ramnifications beyond the single case.
Someone has reached across the intent of this logo and in this case, has changed it enough to cause considerable pain and losses to both you and your client. This damages and impedes your ability for possible other and/or future clients who now might associate you with this so-called parody. Parody shit, it's a total misuse of someone else's property and creativity.
Maybe, maybe not. It would be good to show termination of contracts that stipulated that the parody was why they lost faith in Dan and his client. Or letters from people that said that they didn't want to do business with them because of that, but otherwise they would have.
That's showing actual damages that are able to be quantified in numbers. I doubt many courts want to shift through all that on their own to come up with a figure.
Like I said, if you go by "in theory", "what if", and/or "maybe this happens" it's going to let loose with the floodgates. Some legitimate, some not.