I didn't download it, but if it's what I think it is it's a
great effect for garment printing.
Using a puff ink, it can simulate the look of embroidery with out the cost. Printing a large volume of garments is a whole lot faster than embroidering them = $$$$
And, if you really know how to build art for screen printing, a guy can make a boat load of bucks on special effects like these. When I did garment art, I used similar effects to create some upscale looking T-shirt art at the same printing cost as "everyday" prints. However the perceived value was greater = $$$$
My favorite was printing an embossed leather look --- with a running stitch. By mistake, we figured out how to give the print a scarred leather look with pieces of string spray glued to the platens.
The beauty of screen printing is that it is a 3D printing process that gets overlooked.
This thread could be in the printwear thread, too.
Thanks for the link!