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Corporate Logo Upgrade for Construction Co.

Discussion in 'Portfolio Board' started by chatterbox, Mar 13, 2010.

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  1. chatterbox

    chatterbox Member

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    Oct 19, 2009
    Here is an upgrade from a company that is from Arizona.

    Comments please.
     
    Last edited: Mar 15, 2010
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  2. SignManiac

    SignManiac Major Contributor

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    Mars Florida
    I really like the original design better, very minimalist and easy to read. I had to take a few minutes to figure out what the CBT hodgepodge graphic of letters said initially. Makes for a good puzzle to figure out.
     
  3. QualitySigns

    QualitySigns Member

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    Aug 30, 2009
    Longview, WA
    Your thumbnail does not work.
     
  4. heavyt

    heavyt Member

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    Jan 10, 2010
    thumbnail works for me, the cbt was hard to read/figure out I like the new font but the log leave a little to be desired
     
  5. signmeup

    signmeup Major Contributor

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    RGB again. How come some can see CMYK and some can't?
     
  6. Joe Diaz

    Joe Diaz Very Active Member

    Maybe it's browser related, or OS related? I don't know. I'm using Google Chrome on Vista, and I can see it.

    As for the logo: Even though the original logo lacks some imagination, it is still a better logo, unfortunately, and a lot of that has to do with legibility. The black contour around the orange lettering in "building team" works against the design. It make that line of text harder to read. Do a squint test and see.

    Even though I see what you are shooting for with the CBT icon, it just doesn't do it for me. It doesn't seem to fit together and I didn't realize it was a B until I read the rest of the logo and did the math. Perhaps it's the angle or the lack of a needed line to actually create the "B" or perhaps it's both. It reads more as a "M" or a "3" than a "B"

    I think the more modern sans-serif style type is a good direction for this type of company, although I don't care for that specific font choice.

    You are going in the right direction, but it does need some tweaking.:thumb:
     
  7. Pro Image

    Pro Image Major Contributor

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    Your "LOGO" in the thumb nail looks like a donkey getting kicked squar in da nuts...........

    Fail..........
     
  8. CES020

    CES020 Very Active Member

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  9. greglauter

    greglauter Member

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    Jun 1, 2007
    I would drop the icon at the top all together. Reduce the font size on "Building Team" a bit and kern the letters out. Question: Is the company name pronounced "chase" like the word chase? If so, I would make the tag simply "Chasse Exellence" if it is not pronounced that way drop it all together.
     

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  10. omgsideburns

    omgsideburns Very Active Member

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    Apr 15, 2008
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