Everybody has a preference on floor materials, usually based on good and very bad experiences lol. I would say there's only a small handful of reliable floor materials available on the market. There are also a LOT of other floor materials, but they have resulted in performance disasters for a lot of us. A half roll of TexWalk is like $300-400 if my memory is correct? It has to be worth-while to grab one of those even if you're fielding small orders. If you're not selling small orders of say 20 small "stand here" decals for $300 then ... that's not normal to me.
In COVID times, the hints are staring us dead in the face: First, the reliable floor materials are sold out everywhere and being bought up constantly the second it comes from the OEM. Second, the failure materials are still available OFF THE SHELF LOL, even with COVID they can't sell out of it! 3rd, I'll never buy another General Formulations product for as long as I live (and it's still available in large quantities, that should tell you something).
I have my first-round preferences as well as industrial secondary options for when all the "trade printer" style adhesives are sold out.
In my experience, "standard" strong adhesives stick to carpet sure, but they don't remove without leaving adhesive behind. And unlike hard floors, that adhesive is then impossible to get out and your customer is upset. The carpet adhesives are usually not just "stickier" but also have 2 other features: They were designed to be heat-set with higher tack than cold set so they adhere to the master more than the carpet, and they are usually 3-4 mils thick for greater carpet contact instead of standard vinyl adhesive at 1-2 mils. I personally wouldn't play with untested materials on carpet - failures, mad customers, reprints, and lawsuits are nothing I have time for.