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Critique

Discussion in 'Logo Design' started by Williams Signs, Aug 10, 2011.

  1. Williams Signs

    Williams Signs Member

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    Oct 5, 2007
    Simple layout to use as logo and signage.
     

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  2. Gino

    Gino Premium Subscriber

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    The apostrophe looks out of place and I don't personally like the cross-bar in the 'A'.

    Also, you have the graphic and the name sharing the same size proportionately. I would probably reduce the graphic and play up the name.
     
  3. artbot

    artbot Very Active Member

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    use one single font. doesn't pass the squint test. keep it boring and you'll make more money off of it.
     
  4. Fred Weiss

    Fred Weiss Merchant Member

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    Use the script for Putnam's and change Repair to match Collision. That way it reads as Putnam's ... Collision Repair instead of Putnam's Collision ... Repair. If the truck you are showing started out as royalty free clip art, make sure the customer knows he can't claim any rights to it as his "logo".
     
  5. Dave Drane

    Dave Drane Very Active Member

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    I like it but as Gino says fix the apostophe and put the "Putnam's" above the cartoon.
     
  6. "Deposit Please"

    "Deposit Please" Active Member

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    like said...too many different fonts and color. keep it clean.
     
  7. Service Sign Co

    Service Sign Co Very Active Member

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    Not a logo, a little more simplified approach
     

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  8. signmeup

    signmeup Major Contributor

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    Collision repair generally deals with late model cars not antique hot rod pickup trucks. Is the customer asking for that type of graphic or is it something you came up with? I think you need to modernize it to appeal to insurance adjusters and people with newish cars that have had a shopping cart ding one of their doors.
     
  9. Williams Signs

    Williams Signs Member

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    Oct 5, 2007
    There are only two fonts there. 1 is DNA graphix and the other is snapper
     
  10. Fitch

    Fitch Member

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    Sep 1, 2009
    Increase the white keyline between red / black in "repairs". Too thin.

    G
     
  11. qmr55

    qmr55 Very Active Member

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    Jun 3, 2010
    Yardville NJ
    Just a quick suggestion maybe go with something more like this? (Thrown together quickly forgive me :)
     

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  12. signgal

    signgal Very Active Member

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    +1 even if it is only 2 different fonts. You've used different techniques on each line and it doesn't gel. The others are right about the truck. The customer needs to ask himself why he wants to use that if it's his decision to use it. Signs and logos are about appealing to your target clientele, not what appeals to you as the business owner.
     
  13. Kyle Blue

    Kyle Blue Member

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    Feb 25, 2011
    I don't like that the logo is in the logo. I would remove the logo from the door of the truck.
     
  14. JR's

    JR's Very Active Member

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    Sep 6, 2007
    swansea Ma 02777
    :thumb::thumb: :goodpost:


    JR
     

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