Notarealsignguy
Arial - it's almost helvetica
Whatever their reasoning is for the rush is irrelevant. I agree that it is annoying but it doesn't change the situation or what you are able to gain from their self created (or not) predicament.I think that some might think that their procrastination is equivalent to a "bad situation". Some people - you're right - get put behind the eight ball despite their best efforts. Other people let the proofs mellow in their inbox for a few days, avoid being decisive, can't be reached, avoid paying, have poor communication habits and generally put themselves in the bad situation. I don't pity the latter bunch.
Then we're back to the project management triangle. Do you want the job done on time? Do you want the job done right? Do you want the job on budget? Pick two.
Speed is valuable to our customers. I think it should have a price tag on it.
The on time, right or cheap thing is cute and makes people feel power but it's a fallacy. You can do stuff cheap, good and fast. That is not an impossible task by any stretch and we all know this. There are examples everywhere you look of businesses that do exactly this day in and day out, they are typically the ones making the real coin. The ones that sit back, bellyache about having to work faster than they feel like, make excuses about the files not being good enough and blame their last minute careless mistakes on the customer for rushing them will not set your business apart from the others. Customer's want solutions not obstacles. You decide which lane you choose to ride in.